15 January 2021

UNICEPTA acquires social intelligence specialist Ubermetrics

UNICEPTA, the global innovation leader for Media & Data Intelligence expands its competencies in social media. In course of this technology acquisition, both companies will combine their AI-based technology platforms and expand their ability to automatically analyze large amounts of data for communication and marketing management.

Ubermetrics analyzes over 460 million sources from social media as well as blogs and forums in real time and offers the quantified results and insights via its technology platform. The platform is a highly scalable SaaS solution currently used by over 200 companies and focuses on monitoring and text mining.
Patrick Bunk, founder and CEO of Ubermetrics, says: “We are very motivated to partner with UNICEPTA. Two smart companies are now working with a joint technological vision: we want to make AI easily and quickly accessible for more and more communication and marketing areas.”
“Ubermetrics possesses one of the best technology platforms based on semantic AI. We are very pleased that Patrick Bunk, founder and CEO of Ubermetrics, along with his team, has decided to join UNICEPTA.”, says Georg Stahl, Managing Partner of UNICEPTA.
Both brands – UNICEPTA and Ubermetrics – will remain and combine their technology platforms. UNICEPTA will continue to act as an innovation leader and insights advisor for international corporations and large mid-sized companies. Ubermetrics will continue to develop automated intelligence solutions under the leadership of Patrick Bunk. Ubermetrics will launch new market intelligence solutions for risk management (e.g., supply chain risk), as well as text mining services for SaaS and analytics providers.

About Ubermetrics
Ubermetrics is the leading content intelligence platform for marketing and PR professionals. With Ubermetrics, digital communicators find and analyze relevant content and can use the results to track, measure and optimize communication campaigns. In addition, relevant trends, influencers and communication channels as well as successful content can be determined. Per minute, the Ubermetrics platform processes over 50,000 articles and content from more than 460 million sources. Ubermetrics is based in Berlin and successfully works with clients in more than 15 countries worldwide.

UNICEPTA is the leading provider of visionary AI-powered Media & Data Intelligence solutions with an added human factor of analytics and insights that drive faster, more effective business decisions. UNICEPTA offers real-time end-to-end Global Media Monitoring across all media channels (social media, online, broadcast, print), supported by Analytics & Insights to help the subscribed customer to spot corporate issues and opportunities immediately. UNICEPTA is headquartered in Cologne and has subsidiaries in Germany, the USA, China, Poland, Switzerland and the UK.

About Paragon
Paragon is one of the leading independent private equity firms in Europe with more than €1.2 billion of equity under management. Paragon works closely with portfolio companies to achieve sustainable growth and operational excellence. The investment portfolio covers various industries and currently comprises 14 companies. Paragon was founded in 2004 and is based in Munich, Germany. For further information please refer to www.paragon.de.