Paragon Partners becomes new growth partner of BALDUR-Garten

BALDUR is Germany’s leading direct-to-consumer platform for garden plants. Headquartered in Bensheim, the company operates a fully integrated e-commerce model with its own state-of-the-art warehousing, efficient logistics, reliable customer service and creative in-house content production. At peak times, BALDUR employs more than 500 highly motivated employees at its Bensheim site. The product range comprises over 1,500 items – from outdoor and indoor plants to flower bulbs, seeds and fertilizers, as well as garden accessories – with a particular focus on rarities and botanical innovations.

More than one million customers per year place their trust in BALDUR – the online market leader for plants in the German-speaking region. The combination of an exclusive product selection, outstanding quality and reliable delivery makes BALDUR the top address for hobby gardeners and plant enthusiasts.

“We are delighted to have found in Paragon Partners a long-term oriented partner who recognizes BALDUR’s potential, shares the values of our company and our employees, and supports us in implementing our growth strategy,” says Bernd Koch, Managing Partner of BALDUR. “It was particularly important to me to find a partner who shares our holistic approach and our passion for garden products.”

“With our investment in BALDUR-Garten, we are investing in a digitally focused mid-sized company with an excellent market position,” says Marco Attolini, Senior Partner at Paragon Partners. “BALDUR is the clear number one in online plant retail in the DACH region—in a market that will continue to benefit from increasing online penetration.” Christian Bettinger, Partner at Paragon, adds: “We are very much looking forward to working with the experienced management team around Mr. Koch, Ms. Berge and Mr. Matthes and to jointly shaping the next chapter of BALDUR. Paragon will actively support BALDUR in the implementation of its growth strategy, particularly with regard to further pan-European expansion and targeted acquisitions, acting as a sparring partner and capital provider.”

About BALDUR-Garten

BALDUR is a digital direct-to-consumer platform for garden plants and garden supplies headquartered in Bensheim. The company supplies more than 1 million customers annually in the DACH region and Benelux with a broad range of over 1,500 products. BALDUR products are available at www.baldur-garten.de

About Paragon

Paragon Partners GmbH is an owner-managed, private group of companies that has been investing in medium-sized companies in German-speaking countries since it was founded in 2004. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 13 companies. Paragon has successfully supported numerous e-commerce companies in both organic and inorganic growth. The company is headquartered in Munich and has more than €2.4 billion of equity under management. Further information about the company can be found at www.paragon.en